Quick, what's the first thing that pops into your mind when you think of the Kentucky Derby? Affordable, meat-based fast-food chains, right?
Yum! Brands, the company that owns and operates KFC and Taco Bell, among other fast-food chains, has been the presenting sponsor of America's premier horse race since 2006. Given that both the Derby and the restaurant behemoth are based in Louisville, it was a natural fit. Except for the whole horse thing, of course. Like Taco Bell needs to invite comparisons about the quality of its meat. (Disclaimer: Taco Bell is delicious.)
That's a trivial point, though. As long as Yum! kept everybody's mind off all those potential wisecracks by keeping signage tasteful and away from any logo or picture that could lead to the thought of consuming a horse, there'd be no problem.
That's a screenshot from a commercial that's been running on NBC and Versus for the past few days. I'll say this about it, I'm much more aware of the Yum! brand than I was before seeing the ad.
Now if you'll excuse me, I need to eat dinner. I'm so hungry I could eat a horse.
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